Ayo Van Elmar (AVE) was birthed in the mind of
Motunrayo Olaogun in 2011, shortly after she gained
admission into the University of Applied Arts in
Vienna in the winter of 2010 to study Fashion design
under Bernhard Wilhelm and Hussein Chalayan.
While studying, she celebrated the idea and
the future of the founded fashion label with
friends and family, participated in fashion shows and
events but was not commercial active, though she
regularly debuted capsule collections.
In September 2015, Ayo Van Elmar opened its
first showroom in the Lekki neighbourhood
of Lagos, Nigeria.
However, business did not commence until AVE
moved its store into the large window front space
at the renowned 5 star Lagos Oriental Hotel and
started the Ayo Van Elmar Fashion Cafe,
a fusion of fashion, healthy food and lifestyle.
Ayo Van Elmar enjoyed several collaborations and
partnerships with various artists across music,
film, fashion and lifestyle. In 2019, the brand
released its final collection.
After two years of restructuring, re-strategising, and taking a step back to redefine its purpose, AVE
has relaunched and repositioned itself
as a sustainable, ethical and conscious
made-in-Africa brand in 2022.